Chinese mobile phones focus on European potential

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Richard Yu, CEO of the Huawei Consumer Business Group, holds a Huawei P20 smartphone. Photo: Reuters/Gonzalo Fuentes

After obtaining market recognition in India, Africa and other regions, Chinese mobile phones have begun to accelerate their overseas expansion. Leading enterprises have collectively started to challenge Samsung and Apple’s presence in the European market, Yicai.com reported.

In May, Xiaomi reached a strategic alliance with Hong Kong tycoon Li Ka-Shing’s CK Hutchison Holdings, managing to sell smartphones in the European market via its telecommunications subsidiaries 3 Group Europe and Three UK.

While OPPO will formally launch its new flagship model in Paris in mid-June, Huawei’s independent brand Honor is also about to enter the British market.

According to the latest data released by Canalys, in the first quarter of 2018, the top three smartphones shipped in the European market were Samsung, Apple and Huawei.

Although the overall share of Samsung and Apple exceeded 55%, Huawei’s share rose to 16.2% from 10.9% from a year earlier, and that of Xiaomi has jumped to 5.3% from 0.4%.

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