China’s top smartphone maker, Huawei, plans to begin sales through US carriers next year, expanding the world’s third-largest handset seller’s presence in the carrier subscription-dominant sales market.
Details of the plans will be unveiled at next month’s Consumer Electronics Show in Las Vegas, AP reported Huawei’s president of consumer business Richard Yu as saying. Sales will launch with the flagship Mate 10 handset, Yu said, declining to cite a price or which carriers will be involved.
Yu said he is confident the brand would not suffer from concerns expressed by the US government that Huawei poses a security threat. “In consumer sales, when people really start using Huawei products, they will change their minds,” he was quoted as saying.
“I think that we can bring value to the carriers and to consumers. Better product, better innovation, better user experience.”
Huawei is in third place worldwide in terms of smartphone market share, and leads on its home turf in China.
A survey published by the Financial Times in October showed for the time more Chinese consumers planning to buy a Huawei handset than one from Apple, continuing a long-term trend of waning enthusiasm for Apple’s products in the world’s largest smartphone market. With Huawei set to gain access to a much larger segment of the US market, we will see whether the trend in China translates into success in Apple’s home market.